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Codex - New brand, First Collection

Dani80

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Codex - New brand, First Collection
« il: Agosto 24, 2010, 17:40:42 pm »
Da www.worldtempus.com


The brand belongs to the Swiss Chronometric company, located in Bienne.



Everything started with this passion of time...

Swiss Chronometric was formed in October 2009 with René Kohli as General Manager and member of the Board of Directors. The company philosophy is to create its own watch brands. This press kit presents the first of these, Codex.


Codex Chrono Rose Gold


Distribution is through our own boutiques or via the best retailers in Switzerland and in the 62 countries in which the brand is registered. The first Swiss Chronometric boutique, a genuine showcase for the brand, will be inaugurated on August 7 in Lucerne, Switzerland. The next two years will see the opening of a dozen boutiques throughout the world with Shanghai and Moscow envisaged for the end of the year. In Asia, a distribution agreement has been signed with Ebohr Luxuries Limited, a leader on the Chinese watch market.

Given its strategic location from both a geographical as well as a historical perspective, we have decided to establish the headquarters of Swiss Chronometric in Biel. Biel and its region are renowned for the watchmaking industry and offer highly qualified workers and suppliers who are ideal for the development of our brands. Our watches are manufactured with care and precision at the heart of the Jura mountains by the master watchmakers and in accordance with Swiss watchmaking expertise. In addition to the Swiss Made label, a recognized gauge of quality that is appreciated throughout the world, all our watches must comply with an extremely strict quality charter before being marketed.

Our aim is to achieve a timeless and reliable timekeeper that will accompany you throughout your life. Swiss Chronometric and René Kohli, the creator of the brand, are pleased to present you Codex and invite you to discover its very first collection.

The Codex philosophy

The very first sketches provided the desire to create a collection of watches that combines the passion of time and an irreproachable quality of execution. A watch with a unique and recognizable style and its own DNA. “X” is the determining element of this timekeeper. It refers to the chromosome X, bearer of genetic information. Present in every one of us, it is the basis of our creation. It symbolizes the DNA of the brand, the genetic code which is expressed in each model of our first collection.

Codex gives birth to this fusion: a unique alchemy between the watch and the person wearing it. The Codex watch is part of you. It is an account of your life. It reflects your personality and the significant moments that you have experienced. By contemplating it, you will retrace your past like a book relating your life Codex... Codex offers you a different way of living time.

The Collection Codex

The first Codex collection features 18 elegant watches with a masculine allure and dynamic lines; modern and timeless watches aimed at lovers of beautiful items.

The collection offers three models: the Codex Classic, an hour-minute-seconds hands with a small seconds hand at 6 o’clock, the Codex Chrono, a chronograph with date and moon phase, the Codex Venus, a moon phase with triple calendar. All our watches are equipped with automatic or hand winding mechanical movements originating from renowned watchmaking manufacturers. They also have a transparent back case which reveals the movement and thus allows you to share our passion of time.

From design to realization, the attention to detail and finishing was our constant priority. We chose quality materials: stainless steel 316 L, black PVD treatment, massive 18 carat rose gold, integrated straps in vulcanized rubber, in calfskin or hand-sewn alligator leather.

The technical construction was developed with care: robust case made up of 57 components, hand-added appliques of the bezel, dial made up of two laser-cut layers, butterfly folding buckle in the shape of an X, sapphire glass with double anti-reflection treatment.

But the aesthetic aspect has not been forgotten: bezel and bracelet in polished and brushed steel, hand-painted moon phase, decoration of the movement, engraved oscillating weight and numerous details taking up on the X, a reference to the brand’s DNA.


Codex Classic



Codex Classic, silver dial, steel strap


The Codex Classic distinguishes itself through simple and sophisticated lines. Its steel case with a diameter of 41.5 mm encloses a hand-winding mechanical movement ETA 6948-1 with hours, minutes and small seconds hand at 6 o’clock. The bezel, alternating polished and brushed steel, and the relief cutouts of the dial give it a unique elegance.


Codex Chrono



Codex chrono, black dial, leather strap



The Codex Chrono combines timeless elegance and sporting allure. Its steel case in 41.5 mm diameter houses an automatic-winding mechanical movement Valjoux 7750, associating the hours, minutes, small seconds hand and chronograph to which two complications have been added: a central hand indicating the date and a hand-painted moon phase. Decorated with a black, silver or rhodium dial, it is available with a steel, leather or vulcanized rubber strap.


Codex Chrono Black Diamond



Codex Chrono Black Diamond, rubber strap


Resolutely masculine thanks to its black PVD treatment, the Codex Chrono Black Diamond features 7 black diamonds which form the X of the Codex and an engraved black oscillating weight. There is a choice of sporting version with integrated strap in vulcanized rubber or a more classical leather version.



Codex Chrono Rose Gold



Codex Chrono Rose Gold, alligator strap


The Codex Chrono Rose Gold features a decidedly luxurious design. From the case in 18 carat rose gold weighing 137 g to the butterfly folding buckle recalling the X of the brand, everything has been thought of right down to the final detail. The brown dial whose effect is reinforced by the golden X’s and a hand-painted moon phase, harmonizes perfectly with the integrated strap in brown alligator leather or vulcanized rubber. On the back, the sapphire glass reveals the “Côtes de Genève” pattern of the mechanical movement with automatic winding.

 

Codex Venus Master & Prestige



Codex Venus Master & Prestige


Codex returns the honor of the Venus 203 hand-winding mechanical movement via two limited and numbered editions. A 100% Swiss vintage movement, dating from the 50’s and 60’s which still works to perfection 50 years later. This movement with a power reserve of 38 hours indicates the day, the date and the month as well as the moon phase. This watchmaking masterpiece is developed by hand guillochage with 69 lines and via a semi-skeleton dial revealing the circular graining of the movement.

The Codex Master and Prestige are both housed in an 18 carat rose gold case weighing 137 g and feature a handsewn black alligator-leather strap. The Codex Prestige is decorated with 431 brilliant cut diamonds (1 ct), set one by one on the 18 carat rose gold case by Miguel Gil, a recognized master of setting.

Witness to know-how that is both technical and aesthetic, these two exceptional masterpieces are limited and numbered editions of 100 pieces for the Codex Master and 75 pieces for the Codex Prestige, which will enthrall collectors.

Cold silence has a tendency to atrophy any sense of compassion! (J.Maynard Keenan - Tool)

Bertroo

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Re:Codex - New brand, First Collection
« Risposta #1 il: Agosto 24, 2010, 19:07:40 pm »
A parte che sono inguardabili.....hanno scelto un nome che casualmente ricorda un'altra maison...e questo per me è già sinonimo di "pochezza e squallore"........... >:( :-X :'(

Airangel

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Re:Codex - New brand, First Collection
« Risposta #2 il: Agosto 24, 2010, 19:20:57 pm »
bello è un rolex? no, codex.......coche??

Bertroo

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Re:Codex - New brand, First Collection
« Risposta #3 il: Agosto 24, 2010, 19:22:52 pm »
bello è un rolex? no, codex.......coche??

 
Io nella domanda leverei "bello"....lascerei solo "è un Rolex???"......."No Codex!"......"Che.....?????? ;D ;D ;D ;D ;D ;D ;D ;D ;D

Airangel

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Re:Codex - New brand, First Collection
« Risposta #4 il: Agosto 24, 2010, 19:30:18 pm »
bello si fa per dire..... :D

Re:Codex - New brand, First Collection
« Risposta #5 il: Agosto 24, 2010, 21:19:06 pm »
Troppi spigoli!  :o

fabri5.5

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Re:Codex - New brand, First Collection
« Risposta #6 il: Agosto 24, 2010, 22:06:58 pm »
non uno che mi piaccia!!! :'( :'(

Re:Codex - New brand, First Collection
« Risposta #7 il: Agosto 24, 2010, 23:09:22 pm »
Codex...gia' conosciuti come fermenti lattici, si sono dati all'orologeria...con buon gusto, mi pare!!
Meglio fare et pentirsi, che non fare et pentirsi.

merke

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Re:Codex - New brand, First Collection
« Risposta #8 il: Agosto 25, 2010, 01:38:04 am »
Seiko alle macchine da cucire questi fanno i fermenti lattici(e continuassero che è meglio)

Stiamo rovinati...!

Teo

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Re:Codex - New brand, First Collection
« Risposta #9 il: Agosto 25, 2010, 14:52:02 pm »
Troppi spigoli!  :o


... e troppe X...  :o :o :o :o